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January 21, the Boston Consulting (BCG) published the report, predicted that by 2015 China Louis Vuitton Bags is expected to become the world's largest luxury goods market, luxury brand to compete for the same cufflinks fierce competition among the richest. According to BCG statistic, luxury retail outlets, of which more than half (53%) were opened in the last three years, Dunhill (DUNHILL) and Burberry (BURBERRY) and other high-priced brand has distribution secondary cities and smaller cities .Almost all the luxury brands have been committed, planned to maintain or increase investment in China: Burberry wholesale cufflinks outlets in China now number more than 40, in the next few years, increased to 100; Hermes (HERMES) 2009 years ago 9 months in the world to operate the nine stores, including two to open in China; FeThere are geographical differences in consumption of luxury wholesale replica shoes goods will treat yourself Shanghai white-collar workers, 32.7% more than in Beijing and Guangzhou, 27% and 29%.
Beijing and louis vitton hanghai white-collar workers are more regular consumption of luxury goods, 4 percent of white-collar workers in swiss watches Guangdong is an impulse purchase of luxury goods consumption.Shanghai white-collar luxury category has the largest white-collar crowd in Guangdong's consumption of luxury goods in all the least.
Liu Cheng's white-collar workers up to the "how you look back crowded bus LV," said "whatever."You bought a luxury it? And whether you understand their consumption of luxury goods psychological secret? It is said that many U.S. stores mbt shoes frequented by Chinese tourists, the "real cheap", "all to the" "there you", which three are foreigners who can speak Chinese, but Chinese people swept through the store usually off goods.
The recently released "MSN white-collar to buy luxury goods research report" showed that 90% of white Internet users bought luxury goods, of which the highest proportion of those with 2 to 3, followed by 4 to 5, the two together accounting for more than 60 %. Only bought a luxury that only 7.7%, the percentage was tiffany jwellery only "has 10 more than" half. Turning louis vutton o consumer motivation, female white-collar workers generally agreed that the purchase of luxury goods because of the work hard and reward themselves Yong Lai; while men are more recognized brands of quality assurance and its symbolism as the representative (Table 1).The main channels of information from the Internet and magazines, buying channels to go abroad or through the Shopping Service
In 2009, the world's luxury goods, 1 / 4 is the Chinese consumption, the consumption amount of 9.4 billion U.S. dollars, while in 2004 this number only 20 million. Even more staggering is that the Chinese luxury goods such advertisements achieved abroad.
Survey also shows that although the domestic store to buy luxury goods are still the main means of white-collar workers, but Gucci Handbags white people have more opportunities as tourism or business trips abroad, so the opportunity to purchase luxury goods abroad than ordinary Internet users nearly 15 %; In contrast, ordinary Internet users as limited opportunities abroad, more than half of luxury options Shopping Service.
Shanghai white-collar luis vitton orkers are more regular consumption of luxury goods, white-collar workers in Guangdong are impulsive consumptionSurvey showed that luxury consumers are also significant geographical differences. Shanghai, the proportion of white-collar workers have the luxury goods are much higher than other cities, especially in high-grade cases and bags have a ratio much higher than Beijing and Guangdong, 48% and 37% to 55.5%. In addition, the Shanghai white-collar workers when they buy luxury goods Treat yourself to show stronger motivation for hard work, accounting for 32.7%, Beijing and Guangzhou, more than 27% and 29%. The survey also revealed that four percent of white-collar workers in Guangdong is an impulse purchase of luxury goods consumption, a friend recommended their consumption of luxury goods is relatively small. White-collar workers in Beijing and Shanghai to buy luxury goods consumption is showing a fixed state,Accounted for louis vuitton Epi Leather 8% and 37% (Table 2).Higher education, the more will buy luxury goods as fixed consumption.